Atlas Coffee

Highlighting the regions of the coffee's origins and conveying the exciting flavor profiles gave me an opportunity to play with bright colors, fun textures, and even a real llama. As the Art Director, I brought in a vibrant palette to create a spirited set, translating the brand's story into a visually immersive world grounded in cultural specificity and a strong point of view.

I led the creative from brief through final capture, overseeing set design, prop sourcing, and on-set direction across both video and still photography. The assets were scaled across multiple channels, demonstrating my ability to concept and execute 360° creative that travels across multiple platforms and formats without losing visual cohesion.